Strategy
Alinma Bank’s strategy is designed to drive sustainable growth and value creation, through a holistic approach to customer-centric innovation, outstanding customer experience, and community-centric services, seeking to become the preferred financial partner for our customers. We are dedicated to nurturing our talented workforce, aiming to set new benchmarks in employee development and to positioning the Bank as a top employer in Saudi Arabia’s banking sector.
Our Vision
To be your preferred financial partner.
Our Mission
To provide our customers with fully Shariah-compliant financial solutions, from the best work environment that helps to achieve sustainable growth and contributes to community service.
Our values
Striving to lead
Taking initiative
Respect for all
Innovation
Serving the community
Honesty
Strengthening
relationships
Serving customers
Our visionary positioning
To be recognized and celebrated as the fastest and most convenient bank in the Kingdom
Description
To offer our products and services in an efficient way where we become the fastest and most convenient bank in the Kingdom
Progress in 2023
- Merged 40 branches
- Revamped THATI (self-service) journey
- 108 TCR machines implemented
- 30% share of digital sales of cards and personal finance
- Launched 3 new Private Banking centers
Looking beyond 2023
- Continuous improvement of TAT for key products and services
- Continue enhancement of digital journeys
- Continuously improve the digital app
To obtain the top Net Promoter Score (NPS) in the rapidly evolving Saudi banking sector
Description
To achieve the best score in NPS across all KSA banks
Progress in 2023
- Reached second place in NPS across KSA banks
Looking beyond 2023
- Continuous review of key products and services customer journeys
- Continue closing the loop of customers’ feedback by contacting them after submitting their feedback
- Continuously doing root cause analysis of repetitive issues
To be the leading employer of choice across KSA banks in a booming and highly competitive job market
Description
Cultural transformation to attract and retain the best talent in KSA
Progress in 2023
- +75% of Bank employees have been trained
- +320 employees obtained professional certificates
- 96% Saudization rate
- 22% female percentage of total workforce
Looking beyond 2023
- Continuously develop employees’ capabilities
- Support social engagement
- Drive employee engagement and execute initiatives to increase the Organizational Health Index (OHI) score
- Create initiatives towards becoming first employer of choice among KSA banks by 2025
